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First Data: Gyft Deal Will Help Us Evaluate Bitcoin

Tuesday 12th, August 2014 / 14:08
First Data: Gyft Deal Will Help Us Evaluate Bitcoin

Traditional payments giant First Data sent a ripple through the bitcoin community last month when the company announced it had acquired mobile gift card provider and long-time bitcoin industry advocate Gyft as part of a deal with undisclosed terms.

Following the announcement, bitcoin’s vibrant reddit community was quick to begin speculating as to what the news could mean for Gyft’s long-popular service and what, if anything, the acquisition inferred about First Data‘s interest in the bitcoin space.

In a new interview with CoinDesk, Senior Vice President of First Data Prepaid Solutions Mark Putman has addressed these concerns, confirming that, though the focus of the acquisition was Gyft’s mobile gift card platform, the company intends to take advantage of Gyft’s position in the bitcoin space to further its knowledge of emerging payment methods.

Continue reading at CoinDesk

Bitcoin Magazine

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THE BITCOIN MAGAZINE MISSION Bitcoin Magazine is on a mission to be the most accurate and up-to-date source of information, news and commentary about Bitcoin and crypto-currencies. The magazine reaches hundreds of thousands of readers every month by covering current events in business, technology, politics, law and society with a wide variety of viewpoints and opinions from authors and guests in an attempt to provide enlightening commentary that is accessible to new Bitcoin users as well as news and insights the veteran users will find valuable. We desire to work with the Bitcoin community to help support and grow this tremendous technological and financial innovation that empowers each one of us to manage our own economic relations with greater control.

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